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Consumer Behavior, by Wayne D. Hoyer, Deborah J. MacInnis
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
- Sales Rank: #169881 in Books
- Published on: 2008-12-23
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 1.10" h x 8.00" w x 10.00" l, 3.00 pounds
- Binding: Hardcover
- 672 pages
About the Author
Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O'Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).
Deborah MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC's Marshall School of Business. She received her PhD from the University of Pittsburgh. Her work focuses on the role of emotions in consumer behavior and branding. She has received the Journal of Marketing's Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and has an upcoming book on developing, enhancing and leveraging brand admiration. She is former Treasure and President of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association's academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music, and drawing and adores her family and pets.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Good overview of the field, well organized, and contains the latest research
By PGH
I use this book in the undergraduate course I teach on Consumer Behavior. The book is well organized, starting with the basic cognitive and motivational processes that underlie information processing. Next it moves to how people form attitudes and make decisions. Finally it covers how to target specific groups of consumers and how culture influences consumption decisions. The research it cites is up to date and credible. It could be written at a higher level (it seems pitched toward 100 level courses), but is the best textbook I have seen of the 5 or so I have checked out so far.
1 of 1 people found the following review helpful.
Book was definitely soaked once
By rachel ziyi peng
The delivery speed was good. The book has barely any marks on which is good but the entire top of the book has wrinkles (most likely from water) and that's a little bit frustrating. All in all it's not too bad for the money.
0 of 0 people found the following review helpful.
Has good materials but extremely wordy and inconsistent
By aVeryNiceDude
I had this book for the consumer behavior course at my school. First of all, let me make it clear that consumer behavior at my school is considered an intermediate course which people should take in their Junior year. Having said that, this book has so many entry-level knowledge that I constantly wondered why anyone would waste papers printing them. I understand that sometimes author tries to cover everything so students understand the whole picture, but I still have to say some materials were simply a waste of my time and money.
Chapters are very disconnected and it was clear that the book authors didn't bother to spend some quality time reading each others' work. My professor had rearrange the order of the chapters to make everything easier to understand. Organization is really puzzling here to me, I mean, why would you have a term in the prior chapter thoroughly explained but not emboldened and come back several chapters later and emboldens the word and explain the whole concept once again?
Go read The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Nagle, Hogan, and Zale, that is a college level book right there.
Anyhow, at least my professor made the class interesting and gave us some decent work to do on the side so I actually learned something new.
I give it one star for my amazing professor but I just cannot agree with her choice with this book.
Hopefully no one else waste their money on this book.
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